Tag Archives: variety

True Demand Intelligence - Knowing who is buying what, where and why

Knowing who is buying what, where and why is “True Demand Intelligence”.

When the tide goes out, it exposes products that were under water

The number of companies with complexity reduction initiatives has skyrocketed. Unlike five years ago, these are serious initiatives with management sponsorship and timelines.
A good friend of mine, who is a salesperson at a Caterpillar dealership, told me that when times are good he can sell any machine. When the times are bad, the bad stuff [...]