Knowing who is buying what, where and why is “True Demand Intelligence”.
Follow us on Twitter!
|
EmcienNews Twitter Feed! |
Watch Video
Tag Archives: SKU
Self-Service simplifies Product Offerings and increases Margins
August 20, 2009 – 4:55 pm
Self service is a term we all know, such as pay-at-the-pump gas and self-checkout stations at some grocery stores, and now more obscure things like video game kiosks by GameFly, but the true tidal wave of self-service hasn’t even started, and it’s going to be good for both the consumer and the manufacturer, if done [...]
Key Concepts To understanding Product Variety
April 28, 2009 – 3:45 pm
1. Product
A product is something offered for sale to customers. This is deliberately vague, because we want to encompass services as well as tangible products. Most of our discussion and examples involve manufactured products, but our framework also applies to services with many variants like insurance policies and cell phone calling plans.
2. Instance
An instance of [...]
The Root Cause of Product Complexity!
April 23, 2009 – 2:50 pm
Emcien defines product complexity as simply the ability to predict what the next order coming into the company will be.
Think about it: If you only made product configuration A, you have 100% confidence in knowing that the next order in the door will be configuration A (assuming you get an order in the door at [...]
