September 8, 2009 – 2:21 pm
The Amazon recommendation engine has received a lot of attention and imitation. It has been successful at increasing sales by pointing out that people who bought book x also bought book y. This simulates a helpful book store employee who has an extensive mental map of how books relate to each other. Recommendations have been [...]
By Roy Marsten
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Posted in Uncategorized
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Also tagged Amazon, business analytics, buying, buying patterns, configurable product, online marketing analytics, predictive analytics, product choices, product complexity, recommendation engine, sales analytics
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Your salespeople are representing and selling your product. Customers who want to buy your product typically list a few things they want and look to the salesperson to guide them. The salesperson is their advisor on your product offering. The salesperson is expected to know the product and suggest good choices for the customer. Is your salesperson equipped to do that?
By Radhika Subramanian
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Posted in Uncategorized
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Also tagged choice combinations, CRM, cross sell, customers, demand driven, order fulfillment, product, product mix, recommendation engine, sales, sales data, salespeople, salesperson, suggestive selling, upsell
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