Cloud computing and analytics have jumped front and center. Gartner renamed Business Intelligence (BI) to Analytics.
On the analytics front, Gartner said in a presentation: “We have reached the point in the improvement of performance and costs that we can afford to perform analytics and simulation for each and every action taken in the business. Not [...]
First order take rates tell us about the relative popularity of different options. For example, consider a small set of possible pizza toppings.
Topping
Take Rate
Pepperoni
40%
Mushrooms
20%
Pineapple
3%
Canadian Bacon
3%
Green Peppers
10%
Customer buying patterns really start with second order take rates, which tell us about pairs of options, or toppings. Second order take rates tell us about relative [...]
Reporting, Business Intelligence and Data mining cause data overload. We need to provide business users with actionable tasks based on analytics.
The number of build combinations depends on which features are included. The build combinations is the product mix or the marketing mix. Understanding this is important as product complexity is a key driver of process complexity.
Every five or so years, I shop for a new car. I hate car shopping. The haggling, the long trips to dealerships way outside of town, the hours and hours of waiting, punctuated by furtive whispers to my husband, “Don’t give in! Stick to our budget! But don’t tell them our budget!” and similar. But [...]
I do a lot of work from home. My office has a huge picture window, a desk and my laptop. As a system administrator, I often read long log files or wade through large amounts of data; sometimes I need to work from an online reference as I’m tweaking system settings on my servers. A [...]
In today’s post, we talk to Mark Gottfredson about product complexity and customer choice.
Emcien: It’s natural for companies to add products and features to keep customers happy. What are the downfalls?
MG: The challenge of adding complexity is it’s the most natural thing in the world. Marketing comes up with new ideas for products or configurations [...]
Your salespeople are representing and selling your product. Customers who want to buy your product typically list a few things they want and look to the salesperson to guide them. The salesperson is their advisor on your product offering. The salesperson is expected to know the product and suggest good choices for the customer. Is your salesperson equipped to do that?
Advances in interconnection technologies are driving an increasingly demand-driven market. Customers are learning to expect to get what they want, when they want it, how they want it. And they tell you in each and every interaction they have with your company, or not. In a demand-driven world, increasing product variation and complexity in your [...]
