September 13, 2009 – 7:27 pm
Converting analytics to actions and recommendations minimizes human interpretation and error on a day-to-day basis. For analytics to be functional in business applications, this is a mandatory requirement in today’s business environment.
By John Maller
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Posted in Uncategorized
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Also tagged analytics, business analytics, business intelligence, customer experience, data mining, forecasting, information, online marketing analytics, patterns, point of sale, recommendation engine, sales analytics
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September 8, 2009 – 2:21 pm
The Amazon recommendation engine has received a lot of attention and imitation. It has been successful at increasing sales by pointing out that people who bought book x also bought book y. This simulates a helpful book store employee who has an extensive mental map of how books relate to each other. Recommendations have been [...]
By Roy Marsten
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Posted in Uncategorized
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Also tagged Amazon, business analytics, buying, configurable product, online marketing analytics, predictive analytics, product choices, product complexity, recommendation, recommendation engine, sales analytics
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